Ireland’s latest online boutique Forever Fabulous celebrated their official website launch in style last week. The venue was smart Blackrock bar Suite 54, suitably glamorous with it’s contrasting chandelier lit black and white rooms. I was handed a nice cool vino on arrival – let the fun begin! First stop the VIP area where an array of delicious Forever Fabulous goodies were on display. Heaven on earth…
There were gorgeous crystal studded clutch bags, sparkling shamballa bracelets and seriously bling bangles, in a variety of colours. I also checked out the crystal phone covers, cute flower hairbands and beautiful diamante earrings. Oooh – what to choose? While I had my larks trying on the jewellery, a couple of girlfriends went for makeovers with stunning results. One even discovered red lipstick!
Forever Fabulous really is the go to place to sort out your whole look. Owner Rachel O’Riordan, who is a professional make up artist, told me that her bespoke make up service is ideal for bridal parties and girly get togethers. She does a range of beauty treatments perfect for a big event or a luxury pick me up. And you can book yourself a handbag and jewellery party to accessorise your look!
Rachel had arranged a glamorous photo shoot with top model Michelle McGrath earlier in the day but there were also some famous faces at the launch party. Well known beauty blogger Joanne Larby, The Make Up Fairy and model Jessica Gallagher, face of Forever Fabulous, rubbed shoulders with uber cool Cars Love Girls singer, Orla Breslin. We talked make up and fashion all night, natch!
The star of the night though was Rachel herself. She really is something else! Rachel came up with her business concept, creating a unique online boutique and is steadily building up her brand name. And she’s a beauty columnist too! Rachel’s elegant style is the hallmark of Forever Fabulous, as she personally buys her exclusive lines and produces dazzling looks. Watch this space Darlings!