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Oct 30, 2012

Nothing To Prove – Seamus Bradley

Last Thursday afternoon was spent mooching about Temple Bar – a fave pastime of your whimsical reporter. First stop was Siopaella, my current top fashion hunting ground. Watch out for their charity sale on Sunday 4th November in aid of A Dog’s Life. Next up was a book launch at Connolly Books on East Essex Street, Seamus Bradley’s debut tome “Nothing To Prove”. Welcome refuge from the cold.

Connolly Books is best known as a peddler of radical literature, a treasure trove for lefty readers. It’s also the lobby for the totally alternative New Theatre and I’ve always found it a very creative space to be in. Vino, salty snacks and oatmeal cookies were on hand to celebrate Seamus Bradley’s opus on capitalist culture. In “Nothing To Prove” he explores our wants and needs in a world dominated by profit.

Questioning society’s obsession with material wealth, Bradley goes back to basics by looking at our simple needs – food and shelter, as the bedrock of happiness. Already examining his own relationship with status and career, it was an overheard conversation in the pub that inspired Bradley. “Nothing To Prove” was born of the frustration that many of us feel in the wake of the global economic meltdown.

A sort of “what’s it all about?” Bradley breaks down societal norms, like giant supermarket chains and food exporting. How did such changes in attitude grow from our traditional ideals? He explained how consumer competition has damaged community and on a worldwide level how it has divided nations. Bradley says this has led to an unbalanced world where the natural order of living is consistently defied.

The new order encourages a lack of independence and the adoption of a herd mentality. This was evident in the Celtic Tiger property bubble that brought Ireland to dire financial crisis. Common sense and a responsibility for ourselves was forgotten about in the trample to be upwardly mobile. Now in the aftermath, Bradley says we have an opportunity to redress the situation and explore new possibilities.

I’ve only begun reading “Nothing To Prove” and I’m struck by Bradley’s positivity. He is minus the scaremongering and lamenting of high profile tomes by well known pundits, as he’s not just talking money. But spirit, pride and the freedom to enjoy life. One of the biggest modern killers is stress so it really is in our personal interest to reject lifestyle aspirations, and the mad rush to the so called top.

As far as my own two pence in concerned, I think we’re on the brink of the Age of Aquarius. Upcoming generations are not buying into marketing hype as we did, and the implosion of organised religion in the western world has seen people looking to their inner strengths for sustenance. Bradley joked that he might be preaching to the converted in Connolly’s but “Nothing To Prove” has something to say to all.

Nothing To Prove – Seamus Bradley. Connolly Books, 43 East Essex Street, Temple Bar, Dublin 1